Check out this very innovative ad from our friends in Minnesota!
Less than half the men aged 45-65 in Minnesota are registered to be organ and tissue donors.
Minnesota men in this age category register to be organ and tissue donors at a lower rate than the general population. The Half The Men initiative seeks to raise the rate of registration in this group to 50% by the end of October 2009, resulting in more than 13,000 new organ and tissue registrants. Knowing that one person can save or enhance up to 60 lives through organ and tissue donation, the impact on those waiting for a transplant would be significant.
The Half The Men campaign is sponsored by LifeSource, the organ procurement organization for the Upper Midwest. To learn more about why registering to be an organ and tissue donor is so important, or to register yourself, visit DonateLifeMN.org.
Visit the Half The Men Campaign
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