DONATE LIFE ORGAN DONATION -ICE APP(TM), THE FREE 'IN CASE OF EMERGENCY' iPHONE APP, SPEAKS TO PARAMEDICS WHEN VICTIM IS UNABLE TO

Source: PR Newswire

January 19, 2010

Tragic Global Events Remind People to Prepare For Emergencies Closer To Home

LOS ANGELES, Jan. 20 /PRNewswire/ -- A new free iPhone application can put important information into the hands of those who can use it to save your life. Recent disasters have reminded us that while some things are beyond our control, we can still take steps to be safe, and to help first responders help us if needed. One of the most important steps a person can take is free, and only takes minutes. Keep your emergency contact information and critical medical data on your person at all times – in your wallet, on your cell phone, and if you have an iPhone – in the free "In Case of Emergency" ICE App.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100120/LA40563)

As cell phones grew in popularity, so has the concept of ICE, short for "In Case of Emergency". What began as a grassroots initiative by a first responder in England has grown into a global phenomena. People across the globe have been entering their ICE (emergency) contact in their cell phone address book so that First Responders, such as EMTs and fire personnel, know who to call for critical medical information about an accident or disaster victim who cannot speak for themselves.

LegalZoom.com partnered with Donate Life America to take the ICE concept to a whole new level for the 50 million people who own an iPhone or iPod Touch. The free ICE App provides first responders with the person's name, photograph, date of birth, height and weight; emergency contact names and numbers; medical conditions, blood type, food allergies, medication allergies, and current medications; plus the patient's organ donation preference. All ICE App information lives on the iPhone – and not the Web – ensuring private information is kept safe and that first responders have access to information even when the phone has a weak or no cellular signal.

The free ICE App from LegalZoom and Donate Life America can be found in the iPhone Apps Store by searching for "ice-app". For more information, visit http://ice-app.net/.