“Get Up” To Promote Online Organ Donation

Submitted by Nimisha Sachdev | French Tribune

On Monday, a seven-week English and French online campaign to support online donor registry from Toronto's Narrative Advocacy Media, a division of Bensimon Byrne, was launched with a 30-second TV spot entitled "Get Up" to depict people of various ages waking up in a hospital bed, removing breathing/intravenous tubes, shutting off medical apparatus and walking out of the hospital.

Additionally, a 60 second version of "Get Up" spot will be displayed in cinemas beginning July 1 while additional support would be provided through pre-roll video, online banners along with the Trillium Gift of Life's Facebook page and via Twitter at @TrilliumGift.

The Vice-President of operations for the Trillium Gift of Life Network in Toronto, Versha Prakash, said: "We wanted to make sure we had a campaign that was inspiring and motivating and helped Ontario residents realize the positive impact they could have by making that decision to register".

Mr. Versha Prakash also notified that Ontario is second province after British Columbia to introduce such event for online donor registry. While applauding the procedure he said that people can participate even without struggling with downloads or filling forms.

Further, the Creative Director at Bensimon Byrne, Ian MacKellar claimed that the event was organized to celebratethe positive in every possible area and remind people that by really stepping forward and supporting people .