Director Nimisha Mukerji will be speaking about the film and the campaign.Before Eva died, she collaborated with Cyrus McEachern to do a series of stunning photos which are part of her legacy and the campaign for Organ Donation and CF Awareness. You can see the photos that the filmmakers are using on this site. Eva and Cyrus also collaborated to do a series of photos for BC Transplant, that featured also other people who had received transplants. That campaign was rolled out last spring as the “Live Life. Pass it On. Campaign.
Eva’s collaboration with her friend Cyrus came about when was in medical school, and as he tells it: “In my first year, one of the cardiology professors hosted an annual heart-themed photo contest titled ‘Heartfelt images’. One of my ideas was to do a portrait and overlay an x-ray of a heart over the chest. I had gotten to know Eva over some lunches at UBC and I knew she liked photography and modeling, so I asked her to be my model – she enthusiastically obliged.”
Read More: http://www.65redroses.com/2011/09/65_redroses-is-part-of-social-media-week-vancouver’s-smvhealth-mashup-with-hello-cool-world/
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