What do Former Dallas Cowboys wide receiver Drew Pearson, Everson Walls, Mike Renfro, Daniele Manning, KTCK-AM – 1310′s Norm Hitzges & MyDFWMommy have in common? We are taking part in the TEAM ESCALADE TEXAS program, where 6 charities are competing over 5 weeks for a $150K advertising budget. The charity that receives the most votes on on our local Cadillac dealership page will win the prize.
WE NEED YOUR HELP! Please help us Pay it Forward! Please vote for TEAM GIFT at our local Cadillac dealership FB page! Click on Vote, Share, Act!
We launched this amazing program today at the plant and at WFAA’s Good Morning Texas!
Our amazing charity is TAYLOR’S GIFT:
Taylor Storch died after a tragic skiing accident in March 2010. Following the accident, her parents decided to donate Taylor’s organs, in turn saving 5 lives. Todd Storch, Taylor’s dad, says “Taylor was always a giver and in that horrible moment when they came in and asked us, I turned to my wife and we both said yes. Taylor would have wanted it that way.”
The Storch family launched Taylor’s Gift, a foundation dedicated to increasing organ donation awareness to re-gift life, renew health and restore families. Taylor’s story has touched millions of hearts all over the country and the world, especially after national television audiences witnessed an emotional moment when Taylor’s mom Tara was able to hear Taylor’s heart beating inside the woman whose life she saved.
Team Escalade Texas is a charity challenge aiming to increase awareness and support for vital Texas charities. Six celebrity teams, with their chosen charities, will begin their September 22 to October 30 challenge to garner the most public support for their causes.
Texas Cadillac dealers will produce public service announcement videos for each of the six charities and provide them with paid media support to publicize and promote the PSAs at various locations throughout Texas. During the month, people will vote, click and share their favorite charity’s video. The charity that receives the most votes for its PSA through midnight October 30 will win additional paid media support valued at $150,000.
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