THE nation's organ donor authority has dramatically revised down some of its key performance indicators and still failed to meet them as criticism mounts about Australia's organ donation performance.
Former prime minister Kevin Rudd who recently had a heart valve replacement made organ donation a key priority and committed $151 million over four years to improve the nation's very low donation rate.
The Australian Organ and Tissue Donation and Transplantation Authority was committed to ensuring 85 per cent of families knew their family member's wishes about donation by the end of financial year 2010-11.
This target was later revised down to just 63 per cent.
However, although the authority ran an extensive television advertising campaign DonateLife to achieve this goal from May 2010, it still failed to reach it.
The authority's annual report released yesterday shows only 57 per cent of Australians aware of their family members organ donation wishes in June 2011.