Sign an Organ Donor Card, Watch the Rose Parade on Jan. 2, 2012, and Give Thanks for Priceless Gifts in Perfect Timing

Main Street Media Savvy

When Auburn resident and 25-year BECU executive Shirley Harney Taylor takes her honored place in the Rose Parade on Jan. 2, 2012 as a rider on the Donate Life America Float, she will be among a group of people who feel more keenly than anyone else a special blend of anguish and inspiration. The anguish was having had to face the choice to donate her 16-year-old son Brandons’s organs and tissues when his 16-year-old life had only just begun. The inspiration came soon after when 52 others were given second chances at life, thanks to Brandon’s gifts that fateful August day in 2000.

Shirley has been advocating for the importance of organ and tissue donation for LifeCenter Northwest since, giving an entirely new and inspired purpose to her life and the lives of many others. BECU has given Shirley the grace, schedule flexibility, and support to give back to this cause over the years, creating a bond of employee loyalty that is priceless beyond measure. This kind of quiet, steady support is a meaningful expression of the organization’s mission and commitment to grow the spirit of real community among its staff and its members. The support is not loud and proud like the drum beat of a parade, but steady and sure to inspire loyalty, trust, and goodwill. Actions always speak louder than words. And they speak powerful truth, while making a big difference.

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