Donate Life America Launches Campaign to Register 20 Million New Organ Donors in 2012
RICHMOND, Va. – Jan. 4, 2012 – Today is Jessica Melore’s 30th birthday, a milestone birthday she did not always think she was going to have. At only 16 years old Jessica received a sudden and lifesaving heart transplant. Today, Jessica’s story of hope helps to launch Donate Life America’s bold new initiative, “20 Million in 2012.”
Donate Life America, the national organization promoting organ, eye and tissue donation in the United States, is launching this bold new initiative, “20 Million in 2012.” The initiative focuses on radically increasing the number of people registered on state donor registries. This official launch of the campaign comes on the heels of its announcement during the Tournament of Roses Parade in Pasadena, CA, where every year since 2004 it has sponsored the Donate Life float. This year’s float again featured inspirational stories of organ donors and their families, a tradition that the “20 million in 2012” campaign will continue throughout 2012 as it features powerful stories of those affected by organ, eye and tissue donation.
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