Building upon its initial relationship which started in 2009, Gift of Hope Organ & Tissue Donor Network has named San Jose Public Relations (SJPR) as its total market communications agency of record for 2012. The effort will consist of strategic planning, media relations and community relations to build awareness around Gift of Hope and to inspire people to save lives as registered organ and tissue donors.
As a not-for-profit organ procurement organization, Gift of Hope is one of 58 non-profit agencies that make up the nation’s organ donation system. Gift of Hope coordinates organ and tissue donation and provides donor family services and public education in Illinois and northwest Indiana.
“Gift of Hope has made great strides in the Latino market with SJPR and we are excited to increase our collaboration in the coming year,” said David Bosch, communications director for Gift of Hope.
The additional responsibilities follow a successful year of media presence for Gift of Hope in the general, African American and Hispanic markets in the Chicagoland area. SJPR led media relations for several initiatives including National Minority Donor Awareness Day which seeks to raise awareness of the urgent need for donors and transplants within the multicultural community. Most recently, SJPR completed its most successful campaign to date for Gift of Hope regarding the featured rider that was selected to represent the organization on the Donate Life float in the 2012 Rose Parade®.
Read more: http://blog.thesanjosegroup.com/?p=941
0 COMMENTS:
Post a Comment