Sacramento Business Journal | Katy Robertson
The new identity reflects the fact that the regional nonprofit provides a full range of organ donation services. It serves nearly 4 million people in inland Northern California and Northern Nevada.
Established in 1980 as an eye bank in 1980 by Dr. Mark J. Mannis — a professor who is currently chairman of the UC Davis Health System Eye Center — the program grew to a full service tissue bank 16 years later. In 2008, Sierra Eye and Tissue Donor Service merged with its sister agency, the existing organ recovery organization in Sacramento.Read more: http://www.bizjournals.com/sacramento/news/2012/02/22/sierra-donor-services-organ-donate-name.html