He wanted to make a video game to encourage people to donate their organs if they died, something too few Americans do to keep up with the growing list -- now 112,000 -- of people awaiting some type of life-saving transplantation.
But Mr. Degenholtz, associate professor of health policy and management at the University of Pittsburgh's Graduate School of Public Health, knew from experience that private investors weren't going to be enthusiastic.
"When you go to investment capital people with ideas like this, they sit back and scratch their heads," he said. "They'll say, 'Wait a minute, you're trying to save lives here? Because, if so, we're not interested. We want to make money.' "
Read more: http://www.post-gazette.com/pg/12064/1214360-114.stm#ixzz1oCZjwvgV
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