DENVER, April 5, 2012 -- /PRNewswire/ -- Donor Alliance, the federally-designated, non-profit organ procurement organization and American Association of Tissue Banks (AATB) accredited tissue bank serving Colorado and Wyoming today announced results from a Colorado initiative designed to study the public's perception of organ, eye and tissue donation. The two-part survey aimed to increase knowledge and overall awareness about reasons people don't register to be organ, eye and tissue donors in the state. The study results were released in conjunction with National Donate Life Month, which honors the generosity of organ, eye and tissue donors and their families and commemorates all transplant recipients in the United States.
During the fall of 2011, Donor Alliance executed a four-month long, multi-layered marketing and PR campaign in previously identified zip codes in Denver, Aurora and Pueblo that had lower donor designation rates and overall support of donation. The campaign included reaching out to residents with radio, television, public transportation, door hanger and movie theater advertising, educational outreach in churches and schools, editorials in community newspapers and more. Results showed that targeted education and awareness-building activities led to increased registration of organ, eye and tissue donors by 4 percent overall. The survey also showed that many people continue to believe myths surrounding organ, eye and tissue donation.
Read more: http://www.sacbee.com/2012/04/05/4393197/donor-alliance-releases-research.html