That’s the latest strategy Ontario’s Trillium Gift of Life Network is using to boost sagging rates of organ donor registration across the province.
Starting Thursday, people across the province can compare registration rates in their city — and watch them rise in real time — on beadonor.ca, a website of Ontario’s organ and tissue donation agency.
The move comes on the heels of Hélène Campbell’s campaign to boost donor registration. Campbell, an Ottawa woman who turned 21 Wednesday, is facing setbacks after her double-lung transplant in early April.
Campbell, whose story has inspired thousands to register and drew support from celebrities Justin Bieber and Ellen DeGeneres, is being treated with steroids to ward off early rejection and with antibiotics for a lung infection. Updates on Campbell’s health are posted on alungstory.ca.
This latest campaign is called Gift of 8 Movement, and it comes by its name simply: One organ donor can save up to eight lives with organs, and enhance up to 75 more with tissue grafts.
Only 21 per cent of people in Ontario have registered to be organ donors, with the highest rate of registration in Garson, Ont., and the lowest in Concord, Ont.
Read more: http://www.therecord.com/news/canada/article/708232--gift-of-life-network-using-peer-pressure-to-boost-organ-donation
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