Last week, Facebook unveiled their new “organ donor” feature for users in the UK and US. Today, they rolled out the same feature for Australian users.
The purpose behind this new feature is to make it easier for people to find organ donors and save lives. Facebook users who are interested in donating their organs after they die can easily sign up to organ donor registries through the socialmedia website.
Even thought this feature still fairly new, it has already proven to be quite a success in parts of the United States(California registrant rate went up to 800) and the United Kingdom (NHS sign-ups tripled within the Facebook launch).
Facebook’s head of policy and communications in Australia/New Zealand Mia Garlick recently explained to the Australian Associated Press that this life-saving feature is a good thing. She claimed that they talked to medical experts and they agreed that promoting the awareness of organ donation will encourage more donor signups.
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