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Wednesday, May 30, 2012

How Facebook is Changing the World for Good

Forbes | Rahim Kanani
Libby Leffler, Strategic Partner
Manager at Facebook
In advance of the 2012 Social Innovation Summit taking place this week at the United Nations Headquarters in New York City, and as the fourth installment of an exclusive interview series, I spoke with Libby Leffler, Strategic Partner Manager at Facebook focusing on community partnerships and programs. Throughout the interview, we discussed how individuals, communities and organizations are using Facebook to educate, inspire, and mobilize for positive change.

At Facebook, Libby works with the causes, nonprofits, public figures, cultural institutions and media organizations that partner with Facebook around high-impact integrations. Libby was the co-anchor of “Facebook Live”, the company’s official video streaming channel, during the 2011 and 2012 World Economic Forum meetings in Davos, Switzerland.

Prior to joining the platform partnerships team, Libby was the Business Lead to Facebook’s Chief Operating Officer since 2009. As the Business Lead to the Chief Operating Officer, Libby managed public appearances, speaking engagements and handled a wide array of projects including research and analysis initiatives. Libby joined Facebook in 2008 as a member of the Inside Sales team, working with marketers in the retail and consumer products segments. Prior to Facebook, Libby worked in Online Sales and Operations and Asia Pacific and Latin America markets at Google.

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