Philadelphia Business Journal Aretha Swift, a native from Roslyn, Pa., is a woman with a big wish, looking to find a stranger with a big heart. Today, with the help of 10 outdoor media suppliers, she will get 24 steps closer to her wish coming true.
In 2010, Swift was diagnosed with acute renal kidney failure. She needs a new kidney. According to Philadelphia’s Gift of Life donor program, more than 6,500 men, women and children in the region are currently in need of an organ transplant.
Swift was facing a wait of several years for a donor kidney, so she decided to seek a live donor instead, hoping to give herself and her three children some relief.
For the next two months, 24 digital sign faces, or digital billboards, will display her very personal message: “You have two, I only need one to live.”
The signs will be visible to motorists on roads as far north as Times Square in Manhattan, along the Jersey Shore, throughout the Philadelphia suburbs and as far west as Reading, Pa. They were donated by outdoor media companies throughout the region to help Swift find a benevolent stranger willing to donate a kidney.