EON| Enhanced Online News
Communications campaign lessens foot traffic to DMV offices, increases registered organ, eye and tissue donors
DENVER--(EON: Enhanced Online News)--The Colorado Division of Motor Vehicles (DMV), Donor Alliance and Colorado.gov announced today that their joint “Save Time, Renew Online” multimedia campaign utilizing the fictitious character Guy VROOM, was recognized with a Silver Communicator Award in the not-for-profit category by the International Academy of Visual Arts (IAVA) 2012 Communicator Awards. The campaign aims to educate Coloradans about the ability to renew their driver’s licenses online and register to be organ, eye and tissue donors.
“Donor Alliance, Colorado.gov and the Colorado Department of Revenue Division of Motor Vehicles have an outstanding partnership dedicated to improving service to the citizens of our state. We are very excited about the Guy VROOM marketing campaign”
The campaign was born out of the DMV’s need to increase online license renewals and reduce foot traffic to state driver’s license offices in time for 5- and 10-year licenses expiring at high rates in 2012 and 2013. The award-winning campaign is led by the character Guy VROOM, a comical, mullet-wearing “dude” stuck in the ‘80s. Guy VROOM encourages people to renew licenses online by skipping the lines at the DMV and to remain “youthful and fun” by keeping their old photo.
“Save Time, Renew Online” was introduced to Coloradans in 2011 with a direct mail campaign, a public service announcement featuring Colorado Governor John Hickenlooper and Guy VROOM, social media activities and DMV posters. In the communications, Guy VROOM, instructs Colorado residents to “Save Time, Renew Online” and also encourages them to register as organ, eye and tissue donors at the same time.
The campaign contributed to impressive gains in just one year:
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{Register to be an organ,eye and tissue donor. To learn how, www.donatelife.net or www.organdonor.gov}
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