Industry rallies round UM staffer’s organ donation campaign

mUmBrella


After yesterday’s announcement that sister agencies UM and McCann Worldgroup were championing former UM staffer Will Chapman’s appeal for people to register for organ donation, support from the industry has been flooding in. TV networks Seven, Nine, Ten, SBS and Foxtel have all donated airtime to run the TVC.

Mat Baxter, CEO, UM Australia told Mumbrella: “These are the good moments in the industry. The response has been overwhelming, everyone has been so generous with airtime and space. This is a sad and increasingly desperate situation for Will, but despite this he still has the time and energy to do something for other people.”

Australia is only 24th on the list of donor countries globally, with only 14.9 people per million of Australia’s population becoming organ donors.

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{Register to be an organ,eye and tissue donor. To learn how, www.donatelife.net or www.organdonor.gov}