RICHMOND, Va., July 7, 2015 (GLOBE NEWSWIRE) -- The Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA) are joining forces to launch "Donate Life ECHO," a new national observance designed to reach multicultural communities. ECHO, which stands for: Every Community Has Opportunity, is being launched to bolster engagement with African American, Asian/Pacific Islander, Latino, and other multicultural communities.
The new observance, ECHO, has two objectives: one is to focus on the power of sharing one's personal decision to register as an organ, eye and tissue donor with members of one's community; the second is to encourage registered donors to ask members of their personal networks and extended communities to register as donors. Through the ECHO concept of reiteration and repetition—with people sharing the life-affirming message of donation within their community—more lives will be saved and healed.
"This strategic initiative is about empowering individuals to echo the message of donation throughout their respective communities, while building momentum together," said Remonia Chapman, president of AMAT. "We are delighted to collaborate with DLA for this groundbreaking effort to equip people from all backgrounds with a host of culturally relevant tools and resources that have been designed to foster meaningful conversations and personal testimonies about the vitally important health topic of organ, eye and tissue donation and transplantation."
The two-week observance will be held during the second and third full weeks in July. This year's inaugural observance will be held July 12 – July 25. ECHO is not intended to replace current programs and commemorations; rather, it offers a new mid-year opportunity with tremendous social media and community potential. As nearly 60 percent of the current U.S. transplant waiting list is comprised of ethnically diverse patients, the need for increased education efforts and new strategic approaches is a critical step toward increasing the number of registered donors in multicultural communities.
David Fleming, DLA President and CEO, added: "DLA is excited to be working with AMAT on this new observance, which has the potential to reach specific communities in an innovative way. It is no coincidence that the words 'community' and 'opportunity' both include the word 'unity,' as together, we can create lifesaving change. This transformative observance highlights that great good that can come from sharing the importance of registering as a donor with our family, friends and communities." Continue reading
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