US Slates PR, Ad Agency Review for Organ Donation Campaigns

ODwyers | Greg Hazley

The $10B federal agency that oversees the organ transplant and donation system in the US is preparing a review for to handle its communications, outreach and marketing assignments.

The Health Resources and Services Administration is the primary entity within the Dept. of Health and Human Services with major responsibility for the federal organ transplant program.

On the PR front, the HRSA implements public education programs to increase the number of organ donors. It is expected to release an RFP on Aug. 5 for work including mass media outreach, community relations and other PR tactics with four key goals: increase donor registrations, raise public awareness of the need for organs, encourage family discussions about organ donation, and improve public trust in the organ transplant system. The system's web portal,, is a key hub of information. Continue reading