Monday, August 31, 2015

Neighbors: Former WDAY personality has nothing but fond memories


Bob Aronson

Jim Brooks, formerly of Fargo and now editor of the Irish Gazette in St. Paul, suggested a story about former WDAY Radio talk show host Bob Aronson.

Good idea. So, with the help of WDAY's Larry Gauper, Neighbors tracked Bob down, and learned he is retired, living in Jacksonville, Fla., with his wife, Robin, and has nothing but fond memories of his days at WDAY. And, he is a huge booster of organ transplants, because he is the recipient of one.

Bob was born in 1939 in Chisholm, Minn. He graduated from Chisholm High School in 1957, Hibbing (Minn.) Junior College in 1959, Brown Institute in Minneapolis in 1960 and was with WDAY and finishing degree work at Moorhead State University (now Minnesota State University Moorhead) in 1974 when Minnesota Lt. Gov. Rudy Perpich hired him as his press secretary. When Perpich became governor, Bob stayed on in that position. "It was one of the most rewarding times of my life," Bob says. But he never was able to finish his degree work.

When Perpich lost the 1978 election to Al Quie, Bob moved on. First, he was a freelance voice talent for advertisers in the Twin Cities area. Then Minnesota Public Radio hired him in 1980 to anchor the local show connected with National Public Radio's "Morning Edition" program.

Then "I believed that the skills I developed as a reporter, talk show host and press secretary might be valuable to corporate executives who interact with the news media," Bob says, "so I called some business people I knew and started a communication consulting and coaching firm." This eventually took all of his time, so he quit the voice and MPR jobs. Continue reading


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