Sonoma woman’s ‘got the dot’ campaign finally in the pink

Sonoma Index - Tribune | Carole Kelleher

Pink is the new black: Marcie Waldron demonstrates the lengths she will go to for her organ-donation drive. (Julie Vader/Special to the Index-Tribune

Marcie Waldron put on pink polka dots and made it her mission to encourage 1,000 Valley residents to become registered organ donors during 2015. She announced her creative “Got the Dot?” campaign in January when she was named this year’s Sonoma Alcaldesa.

Her Dot campaign has met the mark – 1,017 residents of the 95476 zip code decided to have the pink donor dot put on their driver’s license, and there’s no doubt Waldron’s championing of the cause is what caused the spike.

“I want to keep going,” Waldron says, not intending to rest now that her initial goal has been met. “I still have more ideas in the works. I would love to add another 500.”

When she learned she was selected by the city council as the Alcaldesa, which means honorary mayor, she felt she wanted to take on a project to reflect the significance of the honor. Chosen because of her longtime dedication to community service, Waldron wanted to keep on serving. Since she received a life-saving kidney transplant 18 years ago, she’s especially passionate about organ donation. Continue reading