9 TO 5 Mac
A Belgian campaign group used the queue for the recent opening of the Apple Store in Brussels to create a clever video encouraging people to register as organ donors.
People on the waiting list for organ transplants ask those in the queue how long they have been waiting at the store, say they know how it feels to wait and offer to take their place in return for signing up to join the organ donor register. Organ donors can save up to eight people’s lives after their own death.
Back in 2010, Steve Jobs – who himself had a liver transplant – helped a California bill pass to make joining the register there a simple tickbox on the driver’s license form. You can also record your preference in the Medical ID section of the Health app, introduced in iOS 8. VIDEO