Philadelphia Business Journal | John George
|This billboard on I-95 near Lincoln Financial Field is part of an organ donation|
Organ procurement organizations in Pennsylvania’s two largest cities are targeting football fans in a new campaign to raise awareness for organ donation.
Billboards went up this week near Lincoln Financial Field in Philadelphia and Heinz Field in Pittsburgh, which have each city “accusing” the other of “having no heart.”
The campaign is the work of Donate Life Pennsylvania, a collaborative initiative between Gift of Life Donor Program in Philadelphia, the Center for Organ Recovery & Education in Pittsburgh, and the Pennsylvania departments of health and transportation.
The billboards are part of a month-long campaign to see which city can register more residents to become organ donors. The winning city will be announced on Dec. 21.
Howard Nathan, president and CEO of Gift of Life Donor Program, is confident of a Philadelphia victory. Continue reading