Monday, November 23, 2015

Organ donation campaign takes playful approach to Pittsburgh-Philadelphia rivalry

Pittsburgh Post-Gazette | Madasyn Czebiniak 

If you’re driving near Heinz Field on Route 65 today, you might notice an addition to the foliage in support of organ donation.

A new billboard has been unveiled as part of a monthlong campaign sponsored by Donate Life Pennsylvania, pitting Pittsburghers against Philadelphians to see which city can register the most fans as organ donors.

“You Got No Heart, Pittsburgh — Philly,” the billboard says.


Pittsburghers can respond to the challenge by visiting the website also displayed on the billboard:

A registration form on the website asks for your name, driver’s license number, date of birth, and the last four digits of your social security number. You can also track each city’s campaign progress there.

About 48 percent of 1.7 million people in the Pittsburgh region are registered donors compared to 44 percent of 3.1 million in the Philadelphia region, according to a press release.

“They don’t call Pittsburgh the City of Champions for nothing,” said Susan Stuart, president and CEO of the Center for Organ Recovery and Education, in prepared remarks. “When Pittsburgh fans put our hearts into something, we win on every playing field. That includes looking after Pennsylvanians in need of life-saving organ transplants. Pittsburghers already register as donors at a higher rate than Philadelphians. This month we want to defeat Philly by registering more organ donors overall.”

No comments: