Widnes Vikings launch pioneering blood and organ donor campaign

Runcorn and Widnes World | Barbara Jordan

Widnes Viking players Paddy Flynn, Eamon O'Carroll and Joe Mellor

Widnes Vikings and NHS Blood and Transplant have launched 'It’s in your Blood', the first campaign of its kind in rugby league.

It aims to encourage more people to become blood donors and join the NHS Organ Donor Register.

Richard Munson, Vikings community integrated director, said: "Many people do not realise the importance of the work of NHS Blood and Transplant until they are in a position where they or a family member or close friend urgently needs a blood transfusion or a transplant.

“This campaign intends raise awareness of this vital work through presenting it to our fans and the wider rugby league family as an opportunity to pass on their love and passion for Widnes Vikings or their own club through an incredibly unique method."

The club has teamed up with Halton Clinical Commissioning Group to use the power of sport to harness new innovation.

Special events will be held to highlight obesity, men's health, cancer awareness and dementia. Continue reading