The Daily Item
HARRISBURG — Pennsylvanians are taking to Facebook and other social media sites with their ugly photos to raise awareness about the need for organ and tissue donations in the commonwealth. The #uglytruth initiative, by Donate Life Pennsylvania, asks participants to register as donors at donatelifepa.org/registration or post an unflattering photo of him- or herself. Additionally, participants are asked to tag friends and family members in their posts and challenge them to register as donors or post an ugly photo.
Participants are using the hashtag #uglytruth to identify their photo in order to call attention to the fact that every 18 hours someone in Pennsylvania dies waiting for a life-saving organ transplant. The online initiative is being embraced by a multitude of Pennsylvania personalities and community leaders — including Miss Pennsylvania USA 2016 Elena LaQuatra, Pennsylvania Auditor General Eugene DePasquale and Philadelphia fitness star Jayel Lewis. Continue reading