Donate Life America Working to Increase Donor Registration, Educate about Living Donation and Help End Waiting List Deaths


RICHMOND, VA., June 13, 2016 -- Donate Life America will participate in today's White House Organ Summit, to present its innovative commitments for initiatives designed to increase donor registrations, promote the National Donate Life Registry, educate the public about living donation and help end waiting list deaths.

  • Walgreens and Donate Life America will use targeted communications to Walgreens pharmacy customers throughout 2016 to encourage organ donation registration via the National Donate Life Registry,
  • Donate Life America (DLA), in partnership with advertising agency Leo Burnett, will launch a social media campaign in the summer of 2016 to target populations that have typically been less likely to register as organ donors.
  • In June 2016, DLA, working with Ogilvy & Mather and Instagram, will launch an update to its "Give Me a Heart" social media donor registration campaign. Through this campaign, DLA will try to drive online registrations throughout the year by adding new stories of patients who have received transplants and others who are waiting for transplant.
  • The University of Pittsburgh Medical Center (UPMC) and the Children's Hospital of Pittsburgh of UPMC, the nation's first pediatric transplant program, commits with Donate Life America to pioneer innovative outreach via social media to increase the availability of living donor organs with the goal of minimizing transplant waiting list mortality for all patients with an emphasis on eradicating pediatric waiting list mortality. This effort will target education to patients and their families, integrating social media experiences to better prepare those waiting about the immediate lifesaving opportunities available through living donation. Tools will be shared with the broader transplant community via social media, Donate Life America communications, national webinars and meetings. Continue reading
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