How Your Name Can Save Lives

EIN NEWS | MARKETWIRED

Donate Life America aims to increase donor registrations in new "Your Name Saves" integrated campaign


RICHMOND, VA--(Marketwired - November 29, 2016) - When someone registers as an organ, eye, and tissue donor, they can save and heal many lives. That's why this Giving Tuesday, the Tuesday after Black Friday, Donate Life America, a 501(c)3 nonprofit organization, is urging people to give something unique -- their name. Together with advertising agency Leo Burnett Chicago, the organization is launching "Your Name Saves," an integrated campaign that highlights the names hidden within a person's name as a metaphor for all of the lives one organ, eye, and tissue donor can save and heal. Individuals can see how many names are in their name at YourNameSaves.org, and then easily register to be a donor, turning the metaphor into a reality.

The facts are surprising: one person can save up to eight lives through organ donation, restore sight to two people through cornea donation, and heal up to 75 people through tissue donation. Yet despite the effect that one donor can have on so many lives, and the fact that 95% of Americans support organ donation, only 53% of Americans (18 years and older) are registered donors. Sadly, this means almost every hour, someone on the waiting list dies because an organ was not available in time.

"The opportunity to give is most powerful when it's personal," said David Fleming, President and CEO of Donate Life America. "Using an individual's own name personalizes the appeal to save lives, and creatively illustrates that one person has the power to save and heal the lives of many." Continue reading
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You have the power to SAVE Lives
We are asking you to register as an organ, eye and tissue donor today.
In California:
Donate LIFE California | Done VIDA California

Nationwide:
Organ Donor | Donate Life America
To ensure donation happens, please share your decision with your family. At stake is the legacy you wish to leave

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