Kidney Health is Going to Hollywood

PR BEWSWIRE | National Kidney Foundation

New PSA on living organ donation launches with movie "Going In Style"

NEW YORK, April 6, 2017 /PRNewswire-USNewswire/ -- Grab a seat and bag of popcorn; kidney health and organ donation are getting the attention they deserve in a new movie with some of Hollywood's biggest stars. Going in Style, from Warner Bros. Pictures, New Line Cinema and Village Roadshow Pictures, is a comedy about three lifelong friends—Willie (Morgan Freeman), Joe (Michael Caine) and Al (Alan Arkin)—who decide to plan a heist on the bank that absconded with their pension money. All the while, Willie finds himself in a desperate situation as a kidney patient undergoing dialysis, a condition he has kept secret from his family and friends, when he learns that he must find a kidney donor.

The National Kidney Foundation is proud to partner with Warner Bros. Pictures to promote the release of the movie throughout April 2017, which is National Donate Life Month. With nearly 100,000 Americans on the wait list for a kidney transplant, organ donation is vital to the foundation's mission. This year, only around 18,000 people will receive a kidney; one-third of which will come from living donors. Continue reading
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