First set of television and radio spots will launch in Ottawa, then rollout across North AmericaOTTAWA, April 14, 2017 /CNW/ - The Organ Project, a major philanthropic initiative founded by Ottawa Senators owner Eugene Melnyk today announced the launch of a series of television and radio spots aimed at raising awareness about the life-saving importance of organ donation.
The first set of thought-provoking television and radio spots will launch in the Ottawa region and will begin airing on Saturday, April 15. Thanks to the generosity of Bell Media, the radio spots will air on MAJIC 100, Ottawa's New Country 94, 580 CFRA and TSN 1200. The television spots will be broadcast on CTV Ottawa's CJOH and CHRO, Rogers Sportsnet and the Ottawa Senators' in-arena programming during the Stanley Cup playoffs.
A national and North America-wide rollout is planned as well as efforts to engage with all major North American professional sports teams within the National Hockey League, the National Football League, Major League Baseball, the Canadian Football League and Major League Soccer. Continue reading
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