TORONTO, May 15, 2017 /CNW/ - Founder Eugene Melnyk today announced the appointment of Catherine Shaw as Chief Operating Officer of The Organ Project. Shaw brings a diverse set of management and operational skills having previously worked in health care, banking, pharmaceuticals, life sciences and hospital administration.
"The Organ Project has quickly become an important and influential voice in helping end the organ donor wait list in Canada and beyond. We expect to see a notable and measurable positive impact on donor registration rates," said Ottawa Senators owner and Founder of The Organ Project, Eugene Melnyk. "Catherine brings an unparalleled level of passion and drive to helping our organization make a transformational difference in organ donation. Her leadership and operational expertise will accelerate The Organ Project's mandate to help more than 4,600 Canadians desperately waiting for life-saving organ transplants."
In April 2017, The Organ Project launched an extensive and thought-provoking national public awareness television and radio campaign which includes celebrity Morgan Freeman's universally recognizable voice. The campaign has aired prominently on Bell Media channels including during the nationally televised NHL Stanley Cup Playoffs. Additional television spots will be released as part of the national and North America-wide rollout of this campaign. Continue reading
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