The Best Work You May Never See: LiveON NY's "News of Hope" From Ogilvy Brazil

SHOOT | Robert Goldrich

Rodrigo Garcia Saiz of L.A.-based Central Films directed this public service piece for NYC organ donation network LiveON NY and agency Ogilvy Brazil. The short features former military CNOs (Casualty Notification Officers) who deliver heartwarming, life affirming news to hopeful patients awaiting organ donations.

The tear-inducing film follows three former CNOs, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange. Continue reading


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