Nationwide Rose Dedication Program Launches to Support 2018 Donate Life Rose Parade Float


Sponsored by Dignity Memorial, Program is Designed to Call Attention to the Need for More Individuals to Become Organ, Eye and Tissue Donors

LOS ANGELES--(BUSINESS WIRE)--A national Rose Dedication program entitled “Making a Difference” has been launched today in an effort to raise greater awareness of organ, eye and tissue donation and to encourage more individuals to become donors. The program is sponsored by Dignity Memorial®in support of the Donate Life Rose Parade® float that will bring powerful messages of hope and inspiration on New Year’s Day. Since 2009, Dignity Memorial, North America’s largest network of funeral, cremation and cemetery service providers, has been a top-tier sponsor of the Donate Life Rose Parade float.

“The Making a Difference program is a way to engage and give thanks to all of the organ procurement organizations (OPO), transplant centers, eye banks and tissue banks across the country as we come together to share our mission to save and heal lives,” said Jay Andrew, director of corporate communications at Service Corporation International. “It is a unique opportunity for people across the country to be part of the Rose Parade experience and to visibly encourage more people to become donors.” Continue reading


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