Mediaplanet Taps George Lopez and Other Organ Donor Advocates to Bring Kidney and Liver Disease into the Conversation
Press Release Rocket
Mediaplanet's recent campaign entitled "Kidney & Liver Health" launches today in partnership with key industry voices including Comedian and kidney transplant recipient George Lopez, The National Kidney Foundation, National Viral Hepatitis Roundtable, United Network of Organ Sharing and many more.
New York, NY (PRWEB) March 29, 2016
Mediaplanet’s newest campaign, “Kidney & Liver Health,” hits newsstands today in Pittsburgh/Cleveland, Atlanta, Baltimore/DC, Houston and New York.
Just in time for National Kidney Awareness Month, this campaign illuminates the importance of kidney function, featuring an exclusive chat with comedian and kidney health advocate George Lopez concerning his experience receiving a kidney transplant.
“I also wanted to help families with kids who have kidney disease,” says Lopez, now the co-founder and director of the George Lopez Foundation. “When you see the faces of the kids and of the families at the camp, you realize that it’s an amazing thing that we must keep going.” The campaign will also highlight liver health issues like hepatitis, aiming to further educate readers that hepatitis B and C are leading causes of liver cancer.
The print component of “Kidney & Liver Health” is distributed within the March 29 edition of USA Today, in Pittsburgh/Cleveland, Atlanta, Baltimore/DC, Houston and New York, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign. Continue reading