IUP student publicists win statewide acclaim

THE INDIANA GAZETTE | Patrick Cloonan
Student publicists at Indiana University of Pennsylvania have won statewide acclaim and are in the hunt for national honors for their promotion of organ donations.

IUP’s Public Relations Student Society of America chapter won second prize in Donate Life Pennsylvania’s inaugural registration challenge and will now move on to a national competition.

“We are a very small chapter, one of the smallest in the state,” said Kirsten Schlorff, of Jersey Shore, who is incoming president of IUP’s PRSSA chapter and on her way to a December bachelor’s degree in journalism and public relations, with a minor in marketing.

DLPA in turn is a collaborative initiative among Gift of Life Donor Program, the state departments of Health and Transportation, and the Center for Organ Recovery & Education.

“We gave the schools a few months in the competition to develop a plan to raise awareness, to sign people up as donors, and to create their own campaigns,” said Colleen Sullivan, director of communications for the Pittsburgh-based CORE, an agency founded 40 years ago.

“We cover all of western Pennsylvania and West Virginia,” Sullivan said. “So when we are able to partner up with (a community or) educational institution to help promote donations and continue to spread our message, it expands our reach.” Continue reading

Comments